The main and soul objective of a business is maximizing its profit. And it is believed that every non profitable activity should be eliminated. Social responsibility of an organization is a non profitable activity but they have to perform it because they are required by law. Law forces a business to fulfill its social obligations. The examples of social obligations are planting a production unit in a place where it is not causing any disturbance for the public and a safely discharge of wastage of production. Beside these obligations an organization goes green and does more than what is required by law.

When an organization moves from social obligations towards social responsiveness and then social responsibilities we say that the organization is moving from light green to dark green. The first social aspect is a light green. Then we see that how much the organization is social responsive. The reason is they want to build a good will, these non profit activities add more value to the product and the image of an organization. Of course good reputation has a vital impact on the profit of an organization. This strategy is used when there is tough competition between competitors. One organization took these steps to make it distinct and attract the customers’ attraction.

The social responsiveness is the ability of an organization like donating towards the welfare fund and other such acts which has nothing to do with the profit objectives of company but for the welfare of society in which the organization is working. The organization will now be placed in the category called green. The next step is very rare where organization goes beyond its obligations and does something extraordinary for the society and it is also a contribution towards the whole nature. Let’s see an example; an organization took steps and initiates a program for the care and development of plants and forests. This is not a simple program but a heavy investment and efforts are required. On the other hand the organization is apparently having no benefit of it but indirectly has a great impact. The organization has entered the stage of dark green.

In this way both the society and the organization gets the benefit. A green organization is the sign of a successful business and customer support activities. But if business is hardly making a profit after its social obligation then it is feasible to perform social responsibilities otherwise the company may suffer loss, because every business’ first preference is profit maximization.